Retailers and resellers are two kinds of business partners who have a direct effect on the success of a brand. These business partners are prepared to help you grow and are dedicated to your success.
A retailer is a B2C business that purchases from distributors, wholesalers, or directly from brands in order to market their products or services to customers. They may sell a variety of items, such as shoes (Famous Footwear) and outdoor gears, such as REI, Columbia Sportswear, and even candy such as Lolli and Pops See’s Candies. Retailers also have the option of focusing on certain industries, such as clothing (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor equipment.
Resellers are either individuals or businesses who sell products under their own private label or stock to the buyer. They are typically skilled negotiators that can locate the best suppliers at lowest price and then sell their products to consumers at a profit.
This model of business is becoming popular today, especially due to the growth of online shopping platforms. Even brick and mortar companies like Home Depot Walmart and Target are reselling products. There are many online marketplaces on which individuals successful collaboration system can sell products. Facebook marketplace, Craigslist, and even Poshmark the most well-known clothing website, are all examples. Some of these online marketplaces may have restrictions about what you can sell.