http://www.notesjungle.com/it-specialist-characteristics
A CRM database is the principal source of all your company’s prospect and customer information. It provides sales and marketing teams with one source of truth, making it easier for them to organize, manage and utilize data to design the best customer experiences.
A good CRM will also give a thorough understanding of a customer’s preferences and buying habits. This allows marketing and sales to send out targeted messages that improve conversions.
A CRM is only as good as its data. It will be difficult for employees to find the information they need when a database is not organized dirty, messy, or includes inaccurate, outdated or incorrect data. A CRM should include tools to minimize the chance of having dirty data. Automating as much as you can of the data entry process will help reduce errors caused by human error. Setting up regular data audits can also help.
The quality of the CRM database is also influenced by the education and structure of its users. Whether your team is using simple spreadsheets or an advanced CRM platform like Pipedrive it is essential that they be aware of how to use the database properly. Ideally, your CRM will come with a program of training that will teach your team how to make the most of the tool to meet your business requirements and the sales cycle. If you own an online store, for instance you could offer your employees access Pipedrive Academy, which offers demonstrations and tutorials.